Why Hire a Content Writer for your Law Firm’s Website or Blog?
Your Law Firm’s website may be the first place people look when they want to learn more about your practice and your services. This applies whether they found you through an online search or through a referral. The chances that searchers find you through a generic search without effective content are low if your content isn’t written with the Search Engines in mind.
Your websites content must be both compelling enough for your viewers to read as well as appeal to the Search Engines. The best way to fulfill both these very important considerations is to hire Content Professional to represent you. Our copywriting services are adept at establishing your practice as an authority in the areas that you practice, thus giving credibility and trust.
Additionally your content must dutifully rank well in the searches; this undertaking is otherwise known as SEO, or search engine optimization. SEO writing techniques must be skillfully blended into your content and address the difficult task of boosting search engine rankings. Incorporating SEO copywriting will help to organically bring your website to prominent rankings.
Understanding that from the visitor’s perspective contacting an attorney generally means that they have had (or will have) some significant life event that requires them to seek legal counsel. Our writing addresses the pain and need of your potential clients and inspires them to contact your law firm for services. They do this because what they have read about your practice has solidified the question that your practice can help them remedy their concern.
Other Reasons to Hire Content Writers for your Law Firm?
Time Constraints- Are you an attorney that feel’s only you can best represent yourself in regards to written content? This is a valid concern regarding someone who owns their own business. However having the time to write compelling content for your website may not be something that would serve the most effective use of your time.
Our content professionals write copy that is:
• Original- the specific content written for you is not plagiarized and not available elsewhere on the internet.
• Informative- the information contained gives valuable information that solidifies you as an authority but does not give away free legal advice that would make visitors feel they could do without your services.
• Representative- your website content will be a direct reflection of your professionalism, experience, and give the readers an idea of what it will be like to work with you.
• Compelling- the content serves the purpose to inspire a call to action as determined by you.
Blogs for Law Firms
Many Attorneys are utilizing the power of blogs online and your firm should be no different. The reason blogs are so popular amongst successful lawyers is because they realize the importance of consistently delivered, relevant content. Blogs used as relevant business and marketing tools are another piece in the SEO puzzle and search engines can put a lot of weight on these content driven articles.
Not only do blogs serve to address you as an authority in your area of law, they also function as a marketing tool that points visitors back to your website. Driving qualified traffic to your website is the purpose of SEO and helps you get more conversions. Fresh content delivered to your blog consistently helps your search engine rankings and appeals to an audience your website alone may not attract.
Contracting with Content Professional to write your blogs will assist you in rankings and help drive traffic to your website. Let us do the heavy lifting while you do what you do best- practice law. Contact us today to get started.